Hrtovi, in an HR context, refers to a collective term often used in Serbian and some other Slavic languages to describe employees or workers. It can emphasize the human aspect of the workforce, highlighting the importance of individuals within an organization. This term underscores the value of human resources as a vital asset, focusing on the people who contribute their skills, knowledge, and abilities to achieve organizational goals. Hrtovi signifies the need for effective management of human capital, encompassing recruitment, development, retention, and engagement of employees. It reflects a holistic approach to workforce management, recognizing that a motivated and well-managed workforce is crucial for organizational success.