Corporate Innovation refers to the activities and strategies implemented by a company to develop and enhance its products, services, processes, or business models. It encompasses the generation of new ideas, the pursuit of creative solutions, and the adaptation to market changes and emerging technologies. Corporate Innovation aims to improve competitiveness, drive growth, and meet evolving customer needs while fostering a culture that encourages experimentation and risk-taking.

This term emphasizes the importance of integrating innovative thinking within the corporate structure, often leading to partnerships with startups, investment in research and development, and the adoption of new technologies. It recognizes that innovation is not limited to new inventions but can also include improvements and adaptations to existing offerings or operational efficiencies. Ultimately, Corporate Innovation is crucial for organizations seeking to maintain relevance and achieve long-term success in a rapidly changing business landscape.